As a marketing tool for real estate professionals do you have a slogan calling? To speak in a previous post, using the slogan as a trademark, the strategy personal marketing for real estate agents is a great way to differentiate yourself from A competition. The purpose of using a slogan is to engage your target market and make talk to you. A slogan is a fun way to accomplish this.
Here is a good definition of what a slogan is:
In his book, Creative Advertising, Charles L. Whittier says a slogan:
"A slogan. Should be a statement of such merit about a product or service that is worthy of continuous repetition advertising is useful for the general public to remember, and is worded so that the public can remember. "
For some agents, Full of humor slogan can be a great personal brand strategy. is not for everyone. But if you have a good sense of humor can have your target market in this way and really stand out the rest.
A lender successfully in Santa Rosa, California, built a strong brand character by placing an ad in a magazine costs local people at each month, usually in a funny costume that suggests a role of film star or the other pop culture icon. A humorous slogan that linked the issue has always been prepared included. seems that everyone has spoken on its market knowledge and looks forward to seeing the next installment.
A mark that shows this approach is that Altoids has maintained visibility in time to come several times with new slogans and taglines. His original motto was "The Original celebrates Curiously Strong Mints. For differentiate itself from competitors in the category of Altoids mints has depended largely on fun puns. Here's an example:
The TV spot presents its latest Altoids mints. little nervous woman in an elevator talks about an upcoming "big day a great opportunity."   To calm her, she stretches, deep breathing and uses the slogan Altoid. appears, "You are in Mint Condition? Â
If you decide to use a slogan humorous, as part of your branding strategy for their personal real estate practice, ensure that it reflects its true personality. not want to disappoint the when they encounter potential customers in person, because they expect that a person full of humor.
Ron and Alexandra Seigel are the managing partners of Napa Consultants, International the leading luxury real estate marketing firm, specializing in web design, personal branding, and company branding. Gain the competitive edge in your luxury real estate marketplace. Visit our highly acclaimed blog, the Language of Luxury “Get Fluent. Get Affluent!” Learn more about gaining and sustaining market leadership at http://www.NapaConsultants.com
humor
|
Toilet Mug
$10.02
Slurp down your morning cup of joe in this hilarious toilet mug. Sure to make you smile even if your day is going down the crapper!…
|
|
Mooning Gnome
$12.98
Shock some life into your guests and neighbors as they are greeted with a full moon provided by your garden inhabitant. Bent over at the waist and letting his pants down to display his moon shine for everyone to see. This durable PVC gnome will widen the eyes of even the most unobservant passersby. PVC, 8 x 6 x 8″….
|
|
Come Back with a Warrant Doormat
$19.95
A little defensive, are we? Then plunk this straight-to-the-point doormat on your front stoop. Sure to make visitors laugh, the simply designed and worded mat reads: Come back with a warrant. The indoor-outdoor carpet is perfect bound with stitched edges. Olefin. Wash with outdoor hose. Made in USA. 18Lx27W….
|
|
Humorous Doggy Pink T-shirt for Dogs
$10.59
Pet apparel contains hilarious ‘Does This T-Shirt Make Me Look Fat’ textHumor Tee allows any dog’s personality to shinePet T-shirt makes a wonderful gift for any dog-lover who appreciates a classic joke
|
|
Inkadinkado Humorous Birthday Clear Stamps
$7.36
Inkadinkado Humorous Birthday stamps are fun and easy to use Add creative flair to scrapbooking, card making and other stamping projectsClear craft stamps are designed to be used with a clear acrylic block (not included)
|
